For the last year, Western has been engaged in a bit of self-reflection; a rebranding process for the entire institution. This process has helped the university to understand how it can do a much better job of telling the ‘Western story’ – highlighting the teaching and research occurring on campus and the impact that work has across the globe.
Following a competitive process, Hahn Smith was selected in May as the lead agency on the visual rebranding process. The Toronto-based firm has worked previously with the CBC, Whitney Museum of American Art and Art Gallery of Ontario, as well as higher education entities like the University of Toronto, Rotman School of Management and Harvard University Graduate School of Design.
Throughout the summer, Hahn Smith representatives conducted workshops and interviews with faculty, staff, alumni and donors discussing the rebranding process. The input from deans and students will be sought in September, culminating with a consultation with Board of Governors later that month.
In addition, September will also feature an online survey to faculty, staff, students and alumni as well as face-to-face ‘streeters’ with random individuals around the main campus. A website will launch in mid-September for members of the Western community to stay informed. Social media also will be utilized to provide another opportunity to share ideas.
To connect with the process, visit www.uwo.ca
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